As a professional corporate and event photographer operating around the Edinburgh area and throughout Scotland, as you can imagine there will be quiet times and peaks and troughs. Well now, ie January, is that time, so what do we do to fill the void. I have detailed below the main areas of work which are vital during slower periods:
1 Update your equipment and take stock of what you need for the coming year
2. Attend training courses and update your skills, even if it is Government run free courses, you are still improving your knowledge and your long term business outlook
3. Promote other areas of your work ie I sell fine art infrared photos as apart of an ongoing Infrared Photography in Scotland project
4. Update your website
5. Look at your Social Media strategy as to whether it is working and what can you do better
6. Re-examine your price strategy
7. Look at new markets and ways of selling your product
8. Network, get out and about while you have the time